Princess Cruises

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Following an in-depth UX review, the Princess Cruises daily planner app underwent a comprehensive redesign to enhance user navigation and align with best UX practices. This improvement not only made the app more user-friendly but also led to a notable rise in onboard purchases for Princess Cruises.

CLIENT

Princess Cruises

DELIVERABLES

UX Design, UI Design

YEAR

2022

ROLE

UI/UX Designer

Original app designs before UI/UX updates.

We introduced a few simple onboarding screens to help users understand what they can do with the app.

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Our aim was clear: streamline the app's navigation to enable users to effortlessly incorporate activities into their daily itinerary. The redesign focused on simplifying the user interface and refining the user experience, resulting in users more efficiently adding activities to their planners. This improvement not only made the app more user-friendly but also led to a notable rise in onboard purchases for Princess Cruises.